GREET CE:

Food waste reduction (technology) crowdfunding opportunity: Mimica (UK)

Sep 19, 2025

Food waste reduction (technology) crowdfunding opportunity: Mimica (UK)

Sep 19, 2025

Press release – 18 September, 2025

The Greet CE project aims to foster bioeconomy solutions and promote crowdfunding. It assists innovative projects seeking crowdfunding.

Mimica is raising equity for business development through the Crowdcube crowdfunding service provider.

Mimica’s bump technology facilitates radical food waste reduction with dynamic expiry labels. It has received 23 awards. It has two patents granted in Europe, Asia & North America.

Bump is a temperature-sensitive indicator that provides accurate freshness information, reducing unnecessary waste from overcautious expiry dates. Available as a cap or tag, it shows the true longevity of food and drinks by responding to temperature changes and becoming bumpy when the food or drinks actually spoil.

Bump lets brands and producers safely print longer expiry dates based on reasonable storage, with Bump warning if poor storage has shortened that time. Bump saves good food from going to waste due to overly cautious expiry dates in homes, for retailers and in the supply change.

Bump Tag works on packaged perishable foods, while Bump Cap fits onto drink bottles.

Food waste is a major driver of climate change. 70% is perfectly good, well-stored food, thrown away because expiry dates are set for worst-case scenarios rather than the true expected freshness. Bump is a label on food packs that turns bumpy when food begins to spoil. It enables longer expiry dates to be printed safely, cutting waste in homes and boosting retailer profits. The business model of Mimica is partnering with major food producers; retailers to secure high value contracts, on high carbon footprint foods with high projected ROIs all along the value chain.